SE · Enterprise AI & CX

Complex problems.
Clear solutions.
Closed deals.

I'm a Solutions Engineer specializing in technical discovery, narrative-driven demos, and solution design — helping enterprise teams cut through complexity and make confident buying decisions.

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Sam McCracken

Solutions Engineer · Tampa, FL

🔍

Discover

Uncover the real problem before anyone touches a slide or a demo.

🎨

Design

Build a solution that maps directly to what the buyer actually needs.

🎬

Demo

Make it impossible to say no — narrative-driven, outcome-focused.

✅

Turn complexity into confidence and move deals across the line.

Industry experience

Netomi Neuraflash (Now Accenture) Ideal Image Ashley Furniture

About

The SE who
speaks both languages.

Technical enough to earn the room. Human enough to close it. That's what happens when your roots are in UX and your career lands in enterprise pre-sales.

I started my career designing digital experiences for companies like Ashley Furniture and Ideal Image — mapping customer journeys, reducing friction, and translating business needs into purposeful design.

That foundation took me into pre-sales, where I found the same core challenge: make something complex feel intuitive and worth buying. At Neuraflash (now Accenture), I became the primary technical resource for enterprise SaaS and AI deals — leading discovery sessions, building interactive demos, and owning solution documentation from first call through close.

That path led me to Netomi, where I'm now a Solutions Engineer on an enterprise AI and CX platform. Same instincts, bigger problems — helping teams understand how agentic AI can transform their customer experience, and making that feel obvious, inevitable, and worth buying.

Technical Discovery & Qualification 95%

Demo Design & Delivery 93%

Solution Architecture 87%

Salesforce Ecosystem 85%

AI Workflow Architecture 82%

UX / Product Design 91%

Experience

Where I've done the work.

Four roles across UX and pre-sales — each one sharpening a different edge of the same skillset.

Netomi

2026 – Present

SE / Solutions Engineer

Serving as an agentic Solutions Engineer at Netomi, an enterprise AI platform built for customer experience. Leading technical discovery, solution design, and demo delivery for enterprise CX and AI deals — helping organizations understand how agentic AI can transform their customer operations.

Agentic AI Enterprise CX Pre-Sales Demo Design Solution Design Technical Discovery

Current

Neuraflash / Accenture

2023 – 2026

Solutions Consultant (UX & Pre-Sales)

Primary pre-sales resource for enterprise SaaS and AI deals. Led discovery to surface pain, constraints, and success criteria — then built interactive, narrative-driven demos that directly addressed buying criteria. Owned end-to-end solution docs and contributed to an AWS Marketplace product from discovery through GTM.

Pre-Sales Salesforce AWS AI/LLM Demo Design Architecture GTM

Ideal Image

2022

User Experience Designer

Designed self-scheduling flows and internal tools that improved conversion and operational efficiency. Led discovery and workflow mapping to translate friction into clarity — working cross-functionally across product, engineering, and marketing.

UX Design Workflow Mapping Conversion Internal Tools

Ashley Furniture

2021 – 2022

User Experience Architect

Led end-to-end UX across e-commerce, mobile, and in-store digital. Turned user research and cross-channel data into designs that reduced cart abandonment, improved checkout time, and increased kiosk engagement.

Omnichannel UX E-commerce User Research Data-Driven

Capabilities

What I bring to a deal.

From first discovery call to signed contract — the skills that move enterprise deals forward.

🔍

Technical Discovery

Structured discovery that surfaces real pain, technical constraints, and success criteria before a single slide is built.

🎬

Narrative-Driven Demos

Interactive demos that map platform capabilities to specific buyer outcomes — not generic feature walkthroughs.

🏗️

Agentic Workflow Design

Designs AI-powered workflows and agentic solutions that map directly to enterprise CX outcomes — built to scale, not just to demo.

💬

Executive Communication

Translates technical depth into business value, ROI, and operational outcomes for both exec and engineering audiences.

🤝

AE Partnership

Close collaboration with Account Executives to qualify opportunities, shape deal narratives, and reduce downstream risk.

🤖

Enterprise AI & CX

Deep experience in enterprise AI and customer experience platforms — helping teams understand, evaluate, and adopt agentic AI with confidence.

Tools & Stack

☁️SalesforceCRM / Platform

🔶AWSCloud / Infra

⚙️JiraProject Mgmt

📐LucidchartDiagramming

📝ConfluenceDocumentation

🔗GraphQLAPI / Data

{ }JSONData / Config

🤖AI / LLMsWorkflows & Agents

Complex problems.Clear solutions.Closed deals.

Complex problems.
Clear solutions.
Closed deals.