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Some of my recent work is protected due to client confidentiality. Please enter the password I’ve provided to access my portfolio.
Sam McCracken,
Product & Experience Designer
I’m a Product & Experience Designer who believes great design starts with understanding people , their challenges, goals, and the systems they navigate every day. I help teams cut through complexity by designing strategies and experiences that are intuitive, scalable, and built with purpose.
Over the years, I’ve worked with cross-functional teams to craft end-to-end solutions that reduce friction, improve adoption, and create real business impact. My approach blends design thinking with strategic clarity — ensuring every product not only works beautifully but works smarter.
UX UI Product Designer
Neuraflash
2022-Present
UX UI Product Designer
Neuraflash
2022-Present
UX UI Product Designer
Neuraflash
2022-Present
UX/UI Product Designer
Ideal Image
2022
UX/UI Product Designer
Ideal Image
2022
UX/UI Product Designer
Ideal Image
2022
UX UI Designer
Ashley Furniture Industries
2021-2022
UX UI Designer
Ashley Furniture Industries
2021-2022
UX UI Designer
Ashley Furniture Industries
2021-2022
Freelance
STM Design
On Going
Freelance
STM Design
On Going
Freelance
STM Design
On Going
Process That Balances Strategy and Craft
Every great solution starts with clarity, collaboration, and iteration.
1
Define the Challenge
Uncover the real problem worth solving by aligning business goals, user needs, and system constraints.
2
Map the System
Visualize the entire ecosystem—users, data, processes, and touchpoints—to reveal opportunities and dependencies.
3
Explore & Frame Solutions
Co-create concepts that balance user value with measurable business outcomes.
4
Design the Experience
Transform insights and strategy into tangible, scalable experiences that feel effortless and human.
5
Prototype & Validate
Bring ideas to life, test with users, and refine through evidence, feedback, and iteration.
6
Deliver & Evolve
Collaborate across teams to implement, measure success, and continuously adapt for long-term impact.
1
Define the Challenge
Uncover the real problem worth solving by aligning business goals, user needs, and system constraints.
2
Map the System
Visualize the entire ecosystem—users, data, processes, and touchpoints—to reveal opportunities and dependencies.
3
Explore & Frame Solutions
Co-create concepts that balance user value with measurable business outcomes.
4
Design the Experience
Transform insights and strategy into tangible, scalable experiences that feel effortless and human.
5
Prototype & Validate
Bring ideas to life, test with users, and refine through evidence, feedback, and iteration.
6
Deliver & Evolve
Collaborate across teams to implement, measure success, and continuously adapt for long-term impact.
1
Define the Challenge
Uncover the real problem worth solving by aligning business goals, user needs, and system constraints.
2
Map the System
Visualize the entire ecosystem—users, data, processes, and touchpoints—to reveal opportunities and dependencies.
3
Explore & Frame Solutions
Co-create concepts that balance user value with measurable business outcomes.
4
Design the Experience
Transform insights and strategy into tangible, scalable experiences that feel effortless and human.
5
Prototype & Validate
Bring ideas to life, test with users, and refine through evidence, feedback, and iteration.
6
Deliver & Evolve
Collaborate across teams to implement, measure success, and continuously adapt for long-term impact.
Testomonials
Marlissa Calderon
Lead UX manager at Ideal Image
"During our time together at Ideal Image, I had the pleasure of working alongside Sam on multiple projects. He collaborated well with our own team and others, as well as pushed for better designs. Sam was able to work on many designs that were launched and helped build Ideal Image's online experience. Projects he worked on included updates to marketing pages, complete redesigns, designs for pilots, and improvements to client tools. He is also a great team player. He gives his honest feedback and is willing to go the extra step. I look forward to seeing the places Sam is able to go and wish him the best in all his future endeavors."
Marlissa Calderon
Lead UX manager at Ideal Image
"During our time together at Ideal Image, I had the pleasure of working alongside Sam on multiple projects. He collaborated well with our own team and others, as well as pushed for better designs. Sam was able to work on many designs that were launched and helped build Ideal Image's online experience. Projects he worked on included updates to marketing pages, complete redesigns, designs for pilots, and improvements to client tools. He is also a great team player. He gives his honest feedback and is willing to go the extra step. I look forward to seeing the places Sam is able to go and wish him the best in all his future endeavors."
Marlissa Calderon
Lead UX manager at Ideal Image
"During our time together at Ideal Image, I had the pleasure of working alongside Sam on multiple projects. He collaborated well with our own team and others, as well as pushed for better designs. Sam was able to work on many designs that were launched and helped build Ideal Image's online experience. Projects he worked on included updates to marketing pages, complete redesigns, designs for pilots, and improvements to client tools. He is also a great team player. He gives his honest feedback and is willing to go the extra step. I look forward to seeing the places Sam is able to go and wish him the best in all his future endeavors."
Charles Elliot
Director of UX at Ashley Furniture
"Sam came into Ashley Furniture straight out of college and was very ambitious. As a director of UX, It was challenging for me to keep Sam active with the projects in the beginning because his workflow was already at a mature level. The quality of his work is extremely high and he is always eager to take on new challenges. Sam has a keen eye for great UX and I believe he has a very bright future ahead."
Charles Elliot
Director of UX at Ashley Furniture
"Sam came into Ashley Furniture straight out of college and was very ambitious. As a director of UX, It was challenging for me to keep Sam active with the projects in the beginning because his workflow was already at a mature level. The quality of his work is extremely high and he is always eager to take on new challenges. Sam has a keen eye for great UX and I believe he has a very bright future ahead."
Charles Elliot
Director of UX at Ashley Furniture
"Sam came into Ashley Furniture straight out of college and was very ambitious. As a director of UX, It was challenging for me to keep Sam active with the projects in the beginning because his workflow was already at a mature level. The quality of his work is extremely high and he is always eager to take on new challenges. Sam has a keen eye for great UX and I believe he has a very bright future ahead."
Andy Cho
Director of UX at Ideal Image
"I brought Sam onto the team as a UX designer because I saw his passion for design and entrepreneurial spirit. He has an interesting mix of personal and professional experience in the field and adjacent skills like graphics design, which is especially helpful for teams looking to move fast. Sam is collaborative and easy to work with; his cross functional partners and business stakeholders have great things to say about him. He is also a hard worker and solutions focused, making him a great addition to any team or organization."
Andy Cho
Director of UX at Ideal Image
"I brought Sam onto the team as a UX designer because I saw his passion for design and entrepreneurial spirit. He has an interesting mix of personal and professional experience in the field and adjacent skills like graphics design, which is especially helpful for teams looking to move fast. Sam is collaborative and easy to work with; his cross functional partners and business stakeholders have great things to say about him. He is also a hard worker and solutions focused, making him a great addition to any team or organization."
Andy Cho
Director of UX at Ideal Image
"I brought Sam onto the team as a UX designer because I saw his passion for design and entrepreneurial spirit. He has an interesting mix of personal and professional experience in the field and adjacent skills like graphics design, which is especially helpful for teams looking to move fast. Sam is collaborative and easy to work with; his cross functional partners and business stakeholders have great things to say about him. He is also a hard worker and solutions focused, making him a great addition to any team or organization."
Branding and More
Great design isn’t limited to interfaces — it’s about creating experiences that communicate clearly and connect meaningfully. Beyond my work in product and UX, I’ve built a diverse portfolio of graphic and brand design projects that reflect that same belief.
From corporate rebrands and nonprofit identities to equestrian stables, sports graphics, and lifestyle merchandise, these projects show how I apply strategic thinking and creative problem-solving across every medium — digital, print, and beyond.