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HELLO I'M 

SAM 
MCCRACKEN

From Idea to Interface
I’m a UX/UI and Product Designer who turns ideas into intuitive, user-focused experiences. From strategy to polished interface, I design with clarity, intention, and a deep focus on solving real problems.
🔒 Some Projects Are Protected
Due to the nature of my work, a few of my projects & case studies are not publicly viewable. These projects contain client-sensitive details and are only accessible via the password I have provided.
From Idea to Interface
Every project is different — but my process stays rooted in clarity, collaboration, and purpose. Here’s how I typically move from idea to execution:
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What People Say About Me

 "Sam came into Ashley Furniture straight out of college and was very ambitious. As a director of UX, It was challenging for me to keep Sam active with the projects in the beginning because his workflow was already at a mature level. The quality of his work is extremely high and he is always eager to take on new challenges. Sam has a keen eye for great UX and I believe he has a very bright future ahead."

Charles Elliot

- Director of UX at Ashley Furniture

"I brought Sam onto the team as a UX designer because I saw his passion for design and entrepreneurial spirit. He has an interesting mix of personal and professional experience in the field and adjacent skills like graphics design, which is especially helpful for teams looking to move fast. Sam is collaborative and easy to work with; his cross functional partners and business stakeholders have great things to say about him. He is also a hard worker and solutions focused, making him a great addition to any team or organization."

Andy Cho
- Director of UX UI at Ideal Image

"During our time together at Ideal Image, I had the pleasure of working alongside Sam on multiple projects. He collaborated well with our own team and others, as well as pushed for better designs. Sam was able to work on many designs that were launched and helped build Ideal Image's online experience. Projects he worked on included updates to marketing pages, complete redesigns, designs for pilots, and improvements to client tools. He is also a great team player. He gives his honest feedback and is willing to go the extra step. I look forward to seeing the places Sam is able to go and wish him the best in all his future endeavors."

Marlissa Calderon,

- UX Design Lead at Ideal Image

MORE THEN UX UI

While UX/UI and Product Design are the core of my career, I also maintain a full design portfolio that highlights my broader skill set—including branding, visual design, and graphic work.
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