Available for new opportunities

I make complex
things easy
to buy.

I'm a Pre-Sales Engineer / Solutions Consultant specializing in technical discovery, narrative-driven demos, and solution design — helping enterprise teams buy with clarity and confidence.

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Sam McCracken
Sam McCracken
Pre-Sales Engineer · Tampa, FL
🎯
Discovery-led Selling
Uncovers real pain before building any solution — no solution theater.
📊
Business-value Demos
Every demo maps platform capability directly to buyer outcomes and ROI.
🏗️
Solution Architecture
Architecture docs and workflow diagrams that reduce delivery risk.
🤖
AI & SaaS Ecosystems
Salesforce, AWS, and AI tooling — translated for exec and technical audiences.
Worked with
About
UX roots.
Pre-sales instincts.

I came up as a UX Architect — which means I think in workflows, not features. That changes how I run discovery, build demos, and communicate value.

I started my career designing digital experiences for companies like Ashley Furniture and Ideal Image — mapping customer journeys, reducing friction, and translating business needs into purposeful design.

That foundation took me into pre-sales, where I found the same core challenge: make something complex feel intuitive and worth buying. At Neuraflash (now Accenture), I became the primary technical resource for enterprise SaaS and AI deals — leading discovery sessions, building interactive demos, and owning solution documentation from first call through close.

I've worked across Salesforce, AWS, and AI workflows, and contributed to a product shipped to AWS Marketplace. My edge is that I can prototype by morning and present the ROI case to a C-suite by afternoon.

Technical Discovery & Qualification 95%
Demo Design & Delivery 93%
Solution Architecture 87%
Salesforce Ecosystem 85%
AI Workflow Architecture 82%
UX / Product Design 91%
Experience
Where I've done the work.

Three roles across UX and pre-sales — each one sharpening a different edge of the same skillset.

NF
Neuraflash / Accenture
2023 – Present
Solutions Consultant (UX & Pre-Sales)

Primary pre-sales resource for enterprise SaaS and AI deals. Led discovery to surface pain, constraints, and success criteria — then built interactive, narrative-driven demos that directly addressed buying criteria. Owned end-to-end solution docs and contributed to an AWS Marketplace product from discovery through GTM.

Pre-Sales Salesforce AWS AI/LLM Demo Design Architecture GTM
Current
II
Ideal Image
2022
User Experience Designer

Designed self-scheduling flows and internal tools that improved conversion and operational efficiency. Led discovery and workflow mapping to translate friction into clarity — working cross-functionally across product, engineering, and marketing.

UX Design Workflow Mapping Conversion Internal Tools
AF
Ashley Furniture
2021 – 2022
User Experience Architect

Led end-to-end UX across e-commerce, mobile, and in-store digital. Turned user research and cross-channel data into designs that reduced cart abandonment, improved checkout time, and increased kiosk engagement.

Omnichannel UX E-commerce User Research Data-Driven
Capabilities
What I bring to a deal.

From first discovery call to signed contract — the skills that move enterprise deals forward.

🔍
Technical Discovery
Structured discovery that surfaces real pain, technical constraints, and success criteria before a single slide is built.
🎬
Narrative-Driven Demos
Interactive demos that map platform capabilities to specific buyer outcomes — not generic feature walkthroughs.
🏗️
Solution Design
Architecture diagrams, journey visuals, and workflow docs that reduce delivery risk and align stakeholders.
💬
Executive Communication
Translates technical depth into business value, ROI, and operational outcomes for both exec and engineering audiences.
🤝
AE Partnership
Close collaboration with Account Executives to qualify opportunities, shape deal narratives, and reduce downstream risk.
🚀
GTM Readiness
Experience taking products from discovery through go-to-market, including a listing on AWS Marketplace.
Tools & Stack
☁️SalesforceCRM / Platform
🔶AWSCloud / Infra
⚙️JiraProject Mgmt
📐LucidchartDiagramming
📝ConfluenceDocumentation
🔗GraphQLAPI / Data
{ }JSONData / Config
🤖AI / LLMsWorkflows & Agents
Ready to connect
Let's build a deal
worth winning.

Whether you're looking for a Pre-Sales Engineer / Solutions Consultant, want to talk pre-sales strategy, or are evaluating a SaaS platform — I'm easy to reach.

✉ Email me ☎ 513-289-6139 in LinkedIn →